Can I invest in Ethereum now?

Could you please enlighten me on the current feasibility of investing in Ethereum? Given the volatile nature of the cryptocurrency market, I'm wondering if this is a suitable time to enter the fray. Are there any particular indicators or trends that I should be aware of before making a decision? Additionally, could you provide some insight into the potential risks and rewards associated with investing in Ethereum at this point in time? I would greatly appreciate your advice and guidance in navigating this potentially lucrative but uncertain market.