Why should you build a crypto exchange?

As a finance professional, I often find myself wondering about the strategic rationale behind various business ventures. Particularly in the rapidly evolving world of cryptocurrency, the question of "Why should you build a crypto exchange?" looms large. After all, it's a highly competitive market with numerous players already established. But, as I delve deeper, I realize there are compelling reasons. The potential for innovation in this space is immense, offering opportunities to disrupt traditional models and create a more efficient, decentralized system. Moreover, with the growing popularity of digital assets, the demand for secure and reliable exchange platforms is skyrocketing. This presents a unique opportunity for entrepreneurs to fill a crucial gap in the market and position themselves as leaders in this burgeoning industry. But the real question is: how will you differentiate your exchange from the rest and provide a unique value proposition to your users?