What is event sponsorship & how does it work?

Event sponsorship can be a media outlet giving a free advertisement or they can give money to help fund your advertising. Promotional partner – Similar to a media event sponsor, except in this case, it’s an individual boosting your event through their own channels. For example, a social media influencer could be a promotional partner.

Why is sponsoring a business important?

By aligning themselves with purpose-based organizations, sponsors give their businesses a competitive edge that goes beyond product and price. It’s marketing, but more socially responsible. Sponsorship is win-win and work-work.

What are some examples of corporate sponsorship?

If you’re looking for an example of sponsorship in action, take a look at the Boston Marathon, which is run by a nonprofit organization, the Boston Athletic Association or BAA. The event has a number of longstanding corporate sponsors, including running shoe maker Adidas.