Who are tertiary competitors?

In the dynamic landscape of cryptocurrency and finance, it's crucial to understand the various competitors operating within the ecosystem. Could you elaborate on the definition of 'tertiary competitors' and how they factor into the overall competition structure? Tertiary competitors often represent a subset of market participants that, while not directly competing for the same customer base as primary or secondary competitors, still pose a potential threat to the overall market positioning and strategy of leading players. Understanding their role and impact is crucial for staying ahead in this rapidly evolving industry.